RELATIONSHIP MARKETING : STRATEGIC STUDY FOR ARCHITECTURAL PRACTICES

Compiling a Marketing Strategic Plan for Iran's Student Sports Federation

The present research has aimed to compile a strategic marketing plan for the Student Sports Federation. Using a mixed research method, the study took a qualitative and quantitative approach. In the qualitative phase, the statistical population of this research consisted of the Student Sports Federation managers and officials, university professors and experts on students' sports (16 individuals...

Strategic Marketing Analysis

Benchmarking Study of Strategic Sourcing Practices

Explaining the relationship between components of Strategic human resource management and social marketing , Tehran cement Factory

Strategic human resource management implications in different part of the worlds have been investigated in different research papers. The depth of implementation of SHRM, results in the productivity of the organizations. The current paper is a conceptual overview on the SHRM implementation in Iran. The circumstances and the elements that contribute to the SHRM implementation in this country nee...

Computational Modeling in Strategic Marketing

Well-developed strategic marketing planning is the essential prerequisite for establishment of the right and unique competitive advantage. Typical market, however, is a heterogeneous and decentralized structure with natural involvement of individual or group subjectivity and irrationality. These features cannot be fully expressed with one-shot rigorous formal models based on, e.g. mathematics, ...